About our Founder:
At a young age, Gus was introduced to many outdoor sports, including snowboarding, skateboarding, and motocross. This was a community where our founder was most passionate about and felt at home with. He wanted to find a way to continue expanding the sense of community, all while sharing his vision to fully emerge himself into extreme sports in a way that would allow him to support/develop others while continuing to do what he enjoys most.
The idea of SWITCH manifested after going through a wave of low spirits, quickly realizing that we have a choice in how we view things, Gus knew that a change can and had to be made.
A Switch of Perspective, if you must.
Quickly finding out this was a message that had to be spread like wildfire, after months of searching for top quality products, designing, testing, planning, and brainstorming, Switch Optics was born.
Switch immediately offered a sense of belonging, the notion of coming together as a community to help create, inspire, and motivate one another. After rigorous testing of several products, we finally found what would become our first collection, The Day Dreamer Collection.
Switch Optics quickly became a reality. Instantly, felt more than just a name of a brand, but a movement to uplift each other, on and off the snow as a community.
Switch was created with the intent to advocate mental/physical health, spread good vibes throughout the action sports community while offering Top Quality eyewear/products. By supporting Switch, you are also supporting Mental Health America, a Nonprofit organization dedicated to helping people live mentally healthier lives. In our efforts to make a difference, 10% of Net profits are donated to the organization, and we intend to create new ways to give back to the community locally and globally as we begin to grow!
The phrase, “Switch Your Perspective” came about in order to attract & inspire like-minded people to express a positive mindset upon one another. Empowering a new outlook on action sports and day-to-day lives.
Our mission is to make a bigger impact collectively as athletes and supporters to make positive changes in each other's lives by creating, inspiring, and helping others develop healthy mindsets/skills. We have the full intent to integrate Switch into action sports locally and globally as a community, giving power to the people, backed by high quality, reliable, affordable gear.
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