Being born out of Keystone, Colorado, our mission is quite simple. To empower and inspire healthier mindsets & lives outdoors. Through action sports, adventure, self-expression and creativity, as a community of like-minded individuals and athletes. Mental health awareness is a big part of why we are. In hopes to break the stigma behind this taboo topic, Switch pledges 10% of proceeds to benefit Mental Health America, a non-profit focused on helping our communities live mentally healthier lives.
Our vision is to create brand as a collective of passionate outdoor enthusiasts with a purpose to spread the power of a positive, openminded, optimistic point of view. Creating new advocates for sports, health, & the outdoors... and most importantly FUN, on a grass-roots, and global scale. Being MORE than just eyewear or name of a brand, but a true reminder to see life through a fresh new lens. With an end goal to provide affordable, durable, ethically sourced products with mindfulness & sustainability in mind.